By Bamidele Famoofo
WorldStage—The European Bank for Reconstruction and Development (EBRD) is supporting Egypt’s green transition by providing a loan of up to EGP 600 million (€10.7 million) to U Consumer Finance (known by its trademark, Valu), the leading universal financial technology firm in Egypt.
Through Valu’s digital platform and merchant network, the project brings climate‑related investment to households, extending green finance beyond companies to individual consumers.
An EBRD-funded €74,900 technical cooperation package will help Valu to develop dedicated green finance products, strengthen the identification and tracking of eligible investments, and build a robust pipeline of green assets in the retail segment.
By strengthening consumer finance and stimulating demand for energy‑efficient and renewable technologies, the project will contribute to Egypt’s green transition and support the development of a more sustainable, low‑carbon and resilient economy.
EBRD Managing Director for the Southern and Eastern Mediterranean (SEMED) region Mark Davis said: “This project marks the EBRD’s first partnership with a consumer finance company in Egypt and the SEMED region, as well as our first collaboration with Valu, reflecting our commitment to leveraging leading fintech platforms to expand access to sustainable finance. By supporting Valu’s digital financial solutions, we are enabling households to access energy‑efficient and climate‑friendly solutions on affordable terms, extending green finance to individual consumers and supporting Egypt’s transition to a more resilient, low‑carbon economy.”
Valu Chief Financial Officer Karim Riad said: “This partnership with the EBRD highlights the trust the EBRD has in Valu’s ability to advance accessible green finance at scale in Egypt. By integrating dedicated green financing solutions into Valu’s platform, we will enable consumers to make more sustainable purchasing decisions without compromising affordability or convenience. This transaction also reinforces our commitment to building a diversified and resilient funding base that supports long-term growth, while contributing to the transition towards a low-carbon economy.”
Founded in 2017, Valu is Egypt’s leading consumer fintech platform and the first listed fintech consumer finance company on the EGX. This reflects its scale and institutional maturity, as well as the support of Amazon’s strategic stake. A pioneer of the buy now pay later model in the Middle East and North Africa, Valu offers flexible financing of up to 60 months across more than 8,500 merchants. The platform has expanded into investment products, premium financing, business-to-business (B2B) solutions and card based payments, positioning Valu as a comprehensive, multi product fintech ecosystem.
Egypt is a founding member of the EBRD. Since 2012, the Bank has invested more than €14.6 billion in 227 projects across the country.
